While “one picture may be worth one thousands words”, a professional photographic image should be much more. It can be effectively used to document, inform and to convey feelings, emotions, impressions and atmosphere. A high quality photographic image should be able to convey multiple messages or emotions at the same time.
It supports story telling by providing a visual context to underpin a narrative about people and activities, challenges and/or accomplishments. The right image should also convey messages of competence, confidence, professionalism, trust and success.
A successful professional photographic image should go beyond simply indicating what took place at some activity or location. It should tell a story of what the “atmosphere” was like during the event or at some particular location. Effort should be made to find unique places, and ways, from which to create a photographic image, thereby adding to the story telling by providing a bold and fresh perspective of the atmosphere and emotions surrounding a place and/or an event.
Professional photographic images should be a key component of promotional campaigns to inform about a business’s activities and
services. An investment in a professional high quality business photograph has been proven to enhance business activity.
It is about telling the story about the details of particular business activity, the staff, and/or its location. Depending upon the business type and subject of the image, the photograph, should convey a variety of messages which could include: professionalism and competence; the breadth and quality of the products and/or services offered; the friendliness of the staff; as well as the atmosphere and comfort of the location.
A quality professional photograph should not only help inform and convey messages, but it must also be long lasting…
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